WordPress offers simplicity, speed, and cost-effectiveness, making it ideal for small businesses and startups. With pre-built themes and plugins, you can quickly create and manage a functional website without extensive coding knowledge. However, customization options may be limited, and scalability could become a challenge as your business grows.

On the other hand, custom development provides unmatched flexibility and scalability, allowing you to tailor your website to specific business needs. While it requires more time, expertise, and investment, a custom-built site ensures better performance, security, and unique functionality. Choosing between WordPress and custom development depends on your budget, goals, and long-term vision.